OUR DREAM IS THAT MAKING THESE TRADITIONS ECONOMICALLY VIABLE AND VALUED WILL MOTIVATE THE BERBER WOMEN TO BE PROUD OF THEIR CULTURAL INHERITANCE AND PASS IT ON TO THE FUTURE GENERATIONS.
PRESERVE / EMPOWER / CONNECT
In Western society artisanal products are increasingly valued although they are practically nonexistent. Paradoxically in places where these traditions still exist they are not fostered and protected. The loss of value of craft practices is leading to a loss of ability and that many techniques are disappearing and replaced for industrial processes.
One of our main motivations at Tashka is to promote the development of this crafts and works to be fully and widely recognized. Showing the artisan women the real value of their work will serve as example to younger generations that weaving is an honorable and profitable occupation, preserving traditional art for the future.
Connect cultures and show the global community the value and unique beauty of the Berber weave.
A responsible and sustainable commercial practice like the one proposed by Tashka is the only way to make a real and positive change in these communities. We are weaving the future!